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In case you have quite a lot of peripheral material you want to embody resembling market analysis, technical analysis of some product or process you’ve gotten or elaborate financial details, it is best you factor them out of the marketing strategy correct and include them as appendices.
It must comprise a description of what your small business actually does (it is not always obvious), an evaluation of the market demand in that enterprise sector, and, lastly, what it is about your organization that makes it uniquely in a position to capitalise on the opportunities in that area of interest.
Depending on the popularity of the journal, you may be able to purchase a copy at a bookstore …